Scaling brand in a global bank: A conversation with Standard Chartered- Watch On Demand

Join us for a fireside chat with Matthew Marsden-Jones, Director of Operations & Infrastructure in Corporate Affairs, Brand and Marketing at Standard Chartered, one of the UK’s major banks. 

With nearly 20 years of experience across creative, agency, and financial services environments, Matthew shares his approach to scaling a global brand within a regulated institution, and the key learnings that have shaped this over the course of his career.

We’ll also preview his Gartner Marketing Symposium session in London, 11–12 May, including how his team moved from centralized brand operations to enabling brand at scale.

Along the way, we’ll touch on:

• Changing role of brand governance
• Technology that supports strategy
• Empowering employees to use brand confidently
• Value of strategic partnerships between leading brands and best in class technology systems