Hi Community
I had the privilege of attending Bynder Connect Sydney and Melbourne in late November with other passionate DAM professionals to share insights on content and asset management, scalability, and AI integration. It was truly inspiring to learn how other organisations are planning for scalability and exploring innovative ways to harness AI in their strategies. I also had the pleasure of meeting some fantastic people along the way.
Bynder has enabled Sky to deliver a much richer customer experience by ensuring imagery assets
remain consistent and dynamic across products and campaigns with Real-time publishing to multiple digital platforms and products, ensuring speed and consistency through numerous Bynder integration points and automation.
We have had massive efficiency gains come from accelerated campaign launches and automated
marketing workflows with removal of manual touchpoints across various teams, for example, manually uploading to multiple product CMS’s is no more, all is powered by Bynder’s centralised system of record.
It was a pleasure to be able to share what we have built and what we have accomplished here at Sky with Bynder.