DAM News

In case you missed it, we recently launched an integration of generative AI into our Content Workflow tool to help accelerate creation of text content.Scale and efficiency has always been core to Bynder's value proposition and AI is just an extension of that - so we're excited and proud of this launch and how it will help our customers scale their content creation. I'm sure some of you have mixed feelings on AI - it's exciting but it can also be sensitive. So I want to first assure you that we are taking a very responsible approach to our AI strategy and roadmap. We want to make sure that everything we do with AI will augment and accelerate your processes - NOT replace them. And that is no different when it comes to the launch of Content Workflow's AI Assist. The goal is to help your copywriting and editing teams significantly reduce the time it takes to produce content while keeping control of the final, approved version. If you're concerned with control, accuracy or plagiarism, you'l

DAM is a critically important technology in your marketing ecosystem driven by the exponential growth of content.Whether you have a DAM as a brand portal for users to access assets, it's part of a broader content operation to speed up execution and time to market - or if your DAM is the system of record for a complex connected ecosystem, you've made a great investment.As you continue to drive adoption of your DAM with your current use case, you should also consider ways to drive even more value. Think about your current pain points, how you'll benefit from solving them and what it would take to get there. You may be doing the same repetitive task manually, like updating assets on your website, and it's time consuming.What if you could streamline that task and work more efficiently by automatically delivering optimized assets? How you'd get there? Integrate with your CMS and consider Bynder's Dynamic Asset Transformation.If you don't know how to start thinking about the opportunities yo

We are so excited to share that the Smart filter performance just got an upgrade! The Smart filters of the type smart-single (those that have multiple lists) will now load and open faster. What’s changed? Essentially it looks and behaves the same, but now you won’t experience a delay in opening your Smart Filters. We revamped part of the back-end and front-end to load options beforehand, resulting in a speedy page load and instant open. Under certain conditions, it took 8 seconds to load a Smart Filter. We’ve reduced that to instantly, to help increase our user's productivity.Why? We know that delays in Smart Filter performance have been causing headaches and slowed loads and we wanted you to have a better experience! It was more than that initial click of opening a Smart Filter. When users would do ‘clear filters’, re-opening the Smart Filter would again lead to a wait. Another reason we took into account is the growing amount of metadata that we see customers wanting to store inside

If you're looking for a way to get even more value from Bynder, here's a simple recommendation: give more users access to your DAM to find and download files. It could be users from within your organization, third party partners and distributors or both. More users drive ROI. Here's why:Improved collaboration: if everyone knows exactly where to access assets from, you can reduce administrative tasks and streamline your processes. Your teams can work smarter and find assets faster, saving them valuable time. Consolidate systems: having different teams on different systems is inefficient and creates silos. Bringing more users onto Bynder can help ensure you don't have redundant systems - and that you're not spending money on something else you don't need. Brand consistency: having a system of record where all of your users can easily access finished assets ensures that your team isn't looking for logos "in the wild". Think: if someone on your team doesn't know where to find your logo, th

2023 will no doubt continue the creative content trends of 2022 with likely more pressures to reduce agency spend, consolidate systems, and find efficiencies. As a result, brands will have to reimagine how content is created, managed, and distributed in order to continue to drive exceptional content experiences.We recently co-hosted a webinar with Pernod Ricard, an iconic global beverage brand to discuss these mission critical items.What are the three biggest takeaways? 3 creative content trends for 2023 from the Bynder customer base,  as organizations look to grow while keeping costs under control How Pernod Ricard maintains a unique identity for each of its portfolio brands within a single system of excellence from a digital/IT perspective powered by Bynder Pernod Ricard's Enterprise Brand Guidelines and Studio roll out that enable each local market x each brand to fully thrive in building content experiences for their customers We highly recommend checking out the full webinar h

Are you a Bynder Admin and you use Slack or Microsoft Teams extensively? Have you always wanted to be notified in Slack or MS Teams of changes in Bynder, like if a new asset is uploaded, deleted, updated?With Bynder’s new connectors to Slack and Microsoft Teams, we are taking notifications right to these two integral platforms for greater visibility where you work. As a person that is guilty of missing messages in my inbox, I know how important it is for updates to be shared in the channels your teams use most. For me, I live in Slack which is why I’m thrilled to roll out this new notification feature for Slack and Microsoft Teams. Now you can stay informed of new assets or updated versions while ignoring your inbox.. not saying that I promote ignoring updates 😅 @toni.aquino - Group Product Manager How does it work? Configuring the connector is simple. You can do so from within Bynder settings, selecting the event notifications you want to receive as well as who should receive them.On

Hey everyone,  Last week the Bynder team did a webinar centered around our Studio product. We covered:Trends in content creation that we’re hearing, specific to the present moment as brands close out 2022, focus on 2023, with the backdrop of a tougher economy and constrained resources. What we hear most often is an objective to reduce agency spend, consolidate systems, and diversify the content creator base. Down economy or not, brands still need to personalize to their most valuable customer segments…its just that now, in order to get there, many brands are reimagining their content creation process.  A business case for Bynder DAM + Studio put together earlier this year by GoHealth (image below). They highlighted the need to better enable stakeholders, open up bandwidth for new strategic initiatives, and avoid the need for additional resources. They estimate Studio will reduce the # of creative requests they get by 31%, and that DAM + Studio will allow them to avoid making a full tim

Studio, our solution for faster content creation, just got even cooler!Are you ready to accelerate your content production with the Photoshop file uploads to Studio?How? Simply upload new and existing Photoshop files to Studio! Make your creation in Photoshop, upload it to the DAM and simply add it to Studio! Why? Because we know how important other tools are to your design and creation process. We continue to bring you ways to turbo-charge your content production.What are some key capabilities to note Importer?  Files are automatically converted to a Studio design format allowing for edits to layers/elements directly in the web editor Elements can be locked and the design can be saved as a template  Support for shapes, groups, masks, and blends Want to upload your Illustrator files too? No problem, export the paths into a  PSD file and upload to Studio.To learn more about the Photoshop Importer check out the Knowledge Base article here.What else for Designers? You can also re-use

If you're reading this, I'd be willing to bet you have a website. Or maybe multiple websites. And that you're also serving content to multiple channels beyond your website, like social channels or email. If you haven't yet integrated other systems in your marketing tech stack to your Bynder DAM, there are countless benefits to making those connections. Not least of which, is that automating these processes will help you work more efficiently - we know that is always important but it's especially important in a time like now when everyone is looking to do more with less.Some of you need to scale in the most cost effective way possible; others aim to be more efficient in places you've already invested in. Either way, integrating is something you should consider.On top of that, if you use Bynder's Dynamic Asset Transformation to automatically serve optimized, highly performant images to your website, not only will you gain operational efficiencies by saving time on things like development

There's so much value in having a DAM and we've heard from many of you that they have confidence in the return you're getting on your investment in Bynder.If you're reading this, you likely have a key role in getting the most value from the DAM at your organization so you'd probably be interested to know that we've also heard from our customers that when faced with some of the challenges of a down economy, they're getting more value from their DAM then ever before.Why? Because when you're facing economic headwinds, you need to do more with less. And you need to work more efficiently and improve collaboration because you may have less budget and resources. Your strategic priorities don't stop and neither does your need to keep your brand consistent across channels and deliver exceptional content experiences to your customers. Bynder helps with scalability, efficiency and business continuity all the time but especially during a challenging time like now. Ways you can get more value:Get m

With Studio, one of the newest features that stands out to me the most is Blend modes! Why? While I am no designer, when I saw a demo of blend modes in action I was in awe. It allows users to make more complex and richer compositions. It also increases your ability to recreate specific effects that originate from other design tools, like Photoshop.What does this mean for you? Users can change the look of their visuals by selecting a blend mode that determines how the colors of a layer blend with colors on underlying layers. This is based on their hue, saturation, luminosity, or a combination of these components. Our Product team is most excited about blend modes because it adds yet another powerful tool that designers and editors are familiar with, unleashing the creative possibilities of Studio…Click here to learn more.With 16 standard blend modes, what amazing designs can you create?

Have you heard the news? Asset Zoom Slider is now available in Collections! We checked in with our Group Product Manager, @Laurens Kalf, and here’s what he had to say about this feature release.  There was a big ask from customers to be able to view either smaller or larger 'thumbnails', previews, in the asset overview in the Bynder asset bank. The reasons for this were different per customer. Some of them wanted to be able to see more, smaller, assets in one glance. Other customers actually wanted to be able to see more detail on their images as they scrolled through their asset bank. Therefore we introduced this functionality first for the asset overview. The response we got was very positive! Thanks to the positive customer reactions, we decided to bring this feature to collections as well since we got feedback from customers that they would like to leverage this same functionality in collections. So I'm excited that we have been able to bring this innovation that is received very w

Hey everyone, it's been a little while so I thought I'd check in about the holidays. Yes, the holidays. And yes, in the middle of the summer. For some people it might seem weird to be thinking about the holiday season in August. But I'm sure many of you are already in the thick of it because of all the planning and coordination that goes into your holiday campaigns. In fact, I'm sure a lot of you are not only thinking about it right now but are deep in execution. With the growing number of channels and touch points where you want to reach your customers, there's a lot going on. You have the creative part of the campaign that needs to cut through the noise and win the mindshare (and hearts) of consumers - and we know that tons of work goes into that. Then there's figuring out how to take your concept and make it a reality. To do this, you need to create personalized content at scale and deliver exceptional content experiences, all in a way that drives speed of execution, scale, time to