The narrative surrounding AI in marketing often fluctuates between total automation and skepticism. However, our State of DAM ‘26 report reveals a more nuanced, strategic reality regarding how enterprises are actually scaling.
Our research found that 42% of organizations have now implemented automated content workflows that retain a mandatory human sign-off. This data suggests that the industry is not moving toward total autonomy, but rather toward "responsible scaling", leveraging agentic AI to handle volume while keeping strategic oversight in human hands.
New: Interactive Charts: To help you benchmark your own team’s maturity, we have introduced interactive charts in this year’s report to help you to visualize our key findings against last year’s data.
Check out the interactive charts & download the report here.