Everyone is talking about AI. The buzz is everywhere - in your team meetings, C-suite meetings and the board room. So how are we thinking about AI here at Bynder?

First, we're proud to have a comprehensive and responsible AI strategy and to be at the forefront of AI innovation in the DAM space. If you missed it, we recently acquired EMRAYS, a company with 5+ years of experience in building AI-powered search capabilities for DAM. We're very excited to welcome the EMRAYS team to Bynder to help accelerate our AI roadmap and deliver this innovation to you.

We see AI as an extension of Bynder's core value proposition - both building on the scale and efficiency we've always had in our product as well as the ease of use, adoption and user experience Bynder is known for. Our AI capabilities are focused on scaling content creation, improving the way you manage, organize and find assets in your DAM and also help content delivery. Everything we're doing with AI will augment and accelerate your processes, NOT replace them. Our goal is to drive speed of execution to help you compete in the market, help you maximize the value of your resources and get the most out of your assets.

I'm sure some of you have mixed feelings on AI. It's exciting but it can also be sensitive. So I want to assure you that we're taking a very responsible approach to our AI strategy. You have full control over the decision and experience and can use Bynder's AI functionality on your own terms.