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Have you noticed our Champions in the Community? You’ve probably seen their usernames at the top of the leaderboard, in our news, or sharing their kick ass skills.

Meet our newest selected Champion, ​@walker

Tell us about your role

I’m the Art Director at CALI and a wearer of many hats. (Seriously, I could open a hat shop.) For the past three years, I’ve been the go-to guy for all things creative, from videos to photos that make our floors look as fabulous as they are.

How are you using Bynder today?

Behind the scenes, we’ve got some tech wizardry going on. With Salsify keeping our product data tidy and Bynder managing all our creative assets, we’ve said goodbye to the chaos of manual updates. Now, when we tweak something in our DAM, it magically syncs across our Product Detail Pages and online retailers. This also allows us to create custom feeds for each retailer based on their specific requirements. We can also use Salsify URLs as a CDN with dynamic transformations to deliver optimized media assets to customers. Translation? We save time, stay sane, and get back to creating cool stuff faster.

Fun Fact

I got my wife hooked on Bynder too—her company needed a DAM solution, and now we’re a Bynder power couple swapping tips at the dinner table.

What’s next for CALI?

We’re excited to announce a brand-new dealer portal. Soon, customers and team members will be able to easily track orders, manage accounts, and explore an expanded gallery of product photos. With SSO access, customers will have seamless entry to the latest marketing assets and tools. This new portal will simplify the process for dealers to order products and access everything they need to support their sales efforts. It’s just another way we’re making your CALI experience as smooth and effortless as our flooring. Stay tuned—there’s more to come!

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