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Turning Illegible Handwritten Archival Materials into Searchable Records Using AI

  • November 11, 2025
  • 0 replies
  • 17 views
Ryanne Perry
Community Manager
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Twinings is such a great example of how tradition and innovation can work hand in hand 🍵

Their logo hasn’t changed since 1706 (yep, the oldest continually used commercial logo in the world!), yet the brand is constantly evolving, think TikTok-famous Glow Teas and global digital campaigns.

It’s a good reminder that history and AI can absolutely coexist. You don’t have to lose your brand’s identity to move forward, you just need the right tools and strategy to help scale while staying authentic.

Here’s a quick 45-second clip from ​@Adrian O'Meara. You can watch the full Bynder Connect session here.

We’d love to know your thoughts below 👇