In this clip, Chewy shares how they tackled the overwhelming challenge of managing 2.5 million digital assets, a workload that once required six media managers working full time just to keep up. They explain how content growth, personalization needs, and the rise of generative AI made manual processes impossible to scale.
By leaning into AI-driven metadata tagging and smarter organization, they transformed years of manual clean-up into an automated process, ensuring every asset is now accurately tagged and searchable.
It’s a great example of how AI can simplify complexity and help teams keep up with massive content demands.