Teams investing in AI are feeling the pressure to prove value faster than ever. In this short clip, Phyllis Davidson, VP Principal Analyst, Forrester breaks down how expectations for AI ROI have shifted from traditional 3–5 year timelines to a new reality where organizations expect positive returns in just 1–3 years.
If you’re navigating AI adoption, budget justification, or leadership pressure to demonstrate impact quickly, this insight helps frame the challenge and the opportunity.
Learn why the timeline is shrinking, what it means for teams, and how it affects planning across content, marketing, and operations.