Cleaning Up the DAM with AI Search

As the Community’s Manager, I get to see so many creative ways our customers are solving common challenges. ​@Nicolas the DAM Librarian at Oatly (ya the oat milk brand my son drinks everyday and I use in every recipe that calls for milk) recently shared how he’s been tackling unused and hard-to-find content in their DAM, and it really stuck with me.

He told us, “Bynder's AI-powered DAM has transformed how we manage our digital assets, leading to a 23% reduction in unused content and significantly improving our content ROI.”

With a cleaner DAM and AI search in place, his team is finding assets faster, getting content to market more quickly, and seeing stronger performance overall.

Has anyone else dealt with a cluttered DAM or struggled to get the right assets in front of the right people? What changes made the biggest difference for your team?