The U.S. just introduced new guidelines around AI safety — and it got me thinking: how do we keep our marketing not just smart, but responsible?
With more brands using AI to personalize experiences and scale content, there’s increasing pressure to show that we’re doing it the right way. That means being transparent, minimizing bias, and staying accountable for what our tools are creating and recommending.
At Bynder, we believe in practical and responsible AI. We’re not here for the hype — we’re focused on solving real-world problems in a customer-centric way, with innovations inspired by the people actually using our products.
Think:
- GenAI that scales content by creating approved, on-brand asset derivatives
- Operational gains in how teams discover, manage, and activate content
- Ensuring we uphold ethics, compliance, and transparency
So if you’re using AI in your DAM or marketing tech stack…Are you thinking about compliance yet? How are you preparing for AI regulation in your workflows?
Let’s open this up — share what you’re seeing, wondering, or working on when it comes to using AI responsibly in marketing. We’re all figuring this out together.
