In a customer workshop this week, someone asked: “Would you let AI publish a campaign asset on its own?”
We all laughed—then paused.
Because the truth is, AI is getting seriously good. From auto-tagging and smart cropping to tone matching and content suggestions, it’s making our workflows faster, smarter, and more scalable.
Personally, I love the idea of AI doing the heavy lifting—clearing the runway so we can focus on strategy and creativity. But when it comes to hitting “publish” with zero human eyes? That still feels like a stretch for most of us.
That said… the gap is closing. And fast.
What DAM or content tasks would you feel comfortable handing off to AI today? And what’s still firmly in the “not yet” zone for you?
Let’s talk about where the line is now—and where it might move next.
