Who We Are:

Our mission is to make digital asset management (DAM) easy.  

Stacks provides comprehensive services for both short-term DAM projects and ongoing DAM support. We help those starting in digital asset management and those looking to enhance their existing DAM programs. 

Our team of experienced DAM strategists, managers, and librarians make each step of the process approachable and easier to execute. Many clients begin with a short-term project and continue working with us long-term, as we understand both DAM industry standards and the unique needs of each brand, including how DAM fits into their overall content strategy.

What We Do:

Our services are designed to flow seamlessly from one phase to the next, allowing us to support clients for the long term as they grow and scale their DAM programs. Our services are divided into two main parts:

• Consulting & Implementation
  • DAM Platform RFP Management: Stacks helps clients find a DAM platform that aligns with both their short-term business needs and long-term goals.
  • DAM Program Development: We create scalable DAM programs, documenting custom processes, roles, and technologies to meet both immediate and future organizational needs.
  • Asset Enrichment & Migration: Stacks enriches digital assets with metadata and assists in uploading these assets to the DAM platform for easy access and efficiency. We may also help prioritize assets and metadata collection.
  • DAM Discovery & Recommendations ("DAM Therapy"): We assess the client's current DAM program, identifying risks, opportunities, and obstacles to provide a clear roadmap for growth.
  • On-Platform Cleanup & Enhancement: Stacks cleans up the DAM program, optimizing assets, metadata, processes, permissions, and the user experience to ensure long-term success.
  • Post-Launch DAM Rollout Support: We assist in rolling out the improved DAM program, establishing governance strategies and training staff to maintain and grow the program.

• Ongoing Support
  • Tactical DAM Support: Stacks helps manage daily DAM operations, including asset ingestion, governance, front-end maintenance, user training, and onboarding.
  • Strategic DAM Support: We identify and lead special projects, manage change processes, and enhance DAM features and workflows in collaboration with the DAM platform vendor.

When to think “Stacks”:

1. Going to DAM therapy. Success in DAM is achieved through a combination of effective processes, the right people, and dynamic platforms. Each component has a great impact on the return you find in your DAM investment. If your organization isn’t finding the success you’d hoped in DAM or need your program to grow in specific ways, our team is here to help. We will diagnose the key areas of opportunity or trouble and provide specific solutions to get you where you’d like to go.
2. DAM program cleanup. Whether your DAM program has never had the level of data cleanliness you’d like it to or you’re updating your way of doing things, our team can assist in the cleanup of the program, ensuring that metadata, permissions, and the front-end user experience is standardized and up to date. 
3. Custom DAM projects. Over the years, our team has executed many unique projects for our clients, from metadata translation to rights management overhauls to archive enrichment efforts. If you have a specific project that is sitting on the backburner, let our team know.
4. Lack of DAM team. If you don’t have any dedicated resources for the DAM program, our team is very familiar with balancing week-to-week execution with long-term roadmapping and strategy development concurrently. We serve as the only dedicated resource for many brands across many different industries, all with unique use cases for DAM. 
5. Changes to DAM team. As organizations change and grow, people come and go. As people leave the organization, so does valuable institutional knowledge and bandwidth. When this happens, Stacks is here to fill in the gaps and keep the lights on from a DAM perspective. We are also very familiar with supporting growing DAM teams, shifting our focus from strategic to tactical or vice versa over the long-term.

Who We’ve Worked With:

• Manscaped: Stacks helped MANSCAPED build a scalable and searchable system to store and use the digital content that’s fundamental to the brand's success. Their team now confidently leverages their marketing content to grow the business, allowing the cheeky humor to continue across all channels. Check out the case study today!
• WellSpan Health: Stacks worked with WellSpan health for over a year to get their DAM program up and running, successfully rolled out to end-users, and establish a vision for growth that is simple to execute in the day-to-day. Check out the case study today!