2023 will no doubt continue the creative content trends of 2022 with likely more pressures to reduce agency spend, consolidate systems, and find efficiencies.
As a result, brands will have to reimagine how content is created, managed, and distributed in order to continue to drive exceptional content experiences.
We recently co-hosted a webinar with Pernod Ricard, an iconic global beverage brand to discuss these mission critical items.
What are the three biggest takeaways?
3 creative content trends for 2023 from the Bynder customer base, as organizations look to grow while keeping costs under control
How Pernod Ricard maintains a unique identity for each of its portfolio brands within a single system of excellence from a digital/IT perspective powered by Bynder
Pernod Ricard's Enterprise Brand Guidelines and Studio roll out that enable each local market x each brand to fully thrive in building content experiences for their customers
We highly recommend checking out the full webinar here