2023 will no doubt continue the creative content trends of 2022 with likely more pressures to reduce agency spend, consolidate systems, and find efficiencies.

As a result, brands will have to reimagine how content is created, managed, and distributed in order to continue to drive exceptional content experiences.

We recently co-hosted a webinar with Pernod Ricard, an iconic global beverage brand to discuss these mission critical items.

What are the three biggest takeaways?

• 3 creative content trends for 2023 from the Bynder customer base,  as organizations look to grow while keeping costs under control

• How Pernod Ricard maintains a unique identity for each of its portfolio brands within a single system of excellence from a digital/IT perspective powered by Bynder

• Pernod Ricard's Enterprise Brand Guidelines and Studio roll out that enable each local market x each brand to fully thrive in building content experiences for their customers

We highly recommend checking out the full webinar here