Leveraging DAM as a business-critical operation & embracing a digital economy

  • 24 January 2023
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Leveraging DAM as a business-critical operation & embracing a digital economy
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2023 will no doubt continue the creative content trends of 2022 with likely more pressures to reduce agency spend, consolidate systems, and find efficiencies.

As a result, brands will have to reimagine how content is created, managed, and distributed in order to continue to drive exceptional content experiences.

We recently co-hosted a webinar with Pernod Ricard, an iconic global beverage brand to discuss these mission critical items.

What are the three biggest takeaways?

  • 3 creative content trends for 2023 from the Bynder customer base,  as organizations look to grow while keeping costs under control

  • How Pernod Ricard maintains a unique identity for each of its portfolio brands within a single system of excellence from a digital/IT perspective powered by Bynder

  • Pernod Ricard's Enterprise Brand Guidelines and Studio roll out that enable each local market x each brand to fully thrive in building content experiences for their customers

We highly recommend checking out the full webinar here


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